Twitter Career Experience Brand Design
The Career Experience team at Twitter creates internal communications, programs, e-learnings, and events for Twitter employees.
Before the Career Experience team was put together, there was no consistent look, feel, or source for these internal materials. I was brought in to create a style for them that would differentiate them from public-facing collateral.
Role: Visual Designer & Illustrator
Team: 5 (manager; career experience stakeholders; me)
A constraint was that Twitter would be launching an overall brand refresh in roughly a year and a half. That meant the Career Experience style needed to reflect the existing branding while being able to co-exist indefinitely with the new branding once it launched.
The only thing Twitter’s existing branding had in common with the upcoming refresh was the logo and signature shade of blue. I thought this was a great opportunity to pare internal comms down to Twitter’s visual essentials (plus a few textures). Creating a simplified base look for internal materials would allow them to exist in an evergreen way as Twitter’s brand continued to evolve. It would also create opportunities to have unique, standout styles for large campaigns and events that wouldn’t be as easily accomplished if the default style was already bold.
Illustration Style Exploration
Because the Career Experience team creates a lot of trainings, I thought it would be important to have an illustration style for use in videos, articles, etc. I developed a few options and worked with a user researcher to test them and choose one to move forward with.
Information Design
Career Experience produces a lot of charts, graphs, and other data visualizations. I came up with a number of templates for displaying recurring types of data, as well made custom information designs.
GIFs for Presentations
These simple GIFs represent early exploration into how motion could be incorporated into Career Experience’s design language.
Landing Page
The culmination of creating branding for the Career Experience team was housing all the materials in a microsite. This was built on a content management system so any team members could update content with ease.